ResearchAnalysisStartegy

Research

“Imagination is the highest form of research”-Albert Einstein

Analysis

“An equation means nothing to me unless it expresses a thought of God.”- Srinivasa Ramanujan

Startegy

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” ―Sun Tzu

Welcome

The consumer values, lifestyles, and beliefs are changing much more rapidly than expected a decade or two earlier. In this fierce battle to win consumers’ heart, the older products and services are fast loosing their charm and becoming stale, or revamping themselves to new avatar to re-capture the lost market share. In course of this endeavor, few are able to succeed and survive the competition; while the rest looses out and secures their place in the history. In a nutshell, the fast evolving environment makes the task of marketing & branding professionals increasingly harder than ever before.

As a marketing & branding professional , it remains my perpetuating quest to gain an understanding of the interplay between societal changes & marketing. That explains the very purpose of this website which is a reflection of my thoughts to share with anyone interested in marketing.
So, let us commence the exploration of consumer INDIA through sensory marketing, neuro-marketing, religious branding, and combining sharp analysis by small data and contextual branding.
A warm welcome to all.

ARTICLES

Campaign Watch- ‘Ghar ka khana, ghar ka khana hota hai’

Campaign Watch- ‘Ghar ka khana, ghar ka khana hota hai’

Breaks stereotypes in new Fortune Oil campaign In today’s “World of Noise” brands have to take a different approach to...
Sri Jagannath Temple – 4P’s – For GOD’s Sake

Sri Jagannath Temple – 4P’s – For GOD’s Sake

One evening during the last week in September Dr. K Padhy, renowned cardiac surgeon, invited me at Sri Jagannath Swamy...
Guerrilla Marketing

Guerrilla Marketing

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that reflects positive ROI. The soul of this...
SID in Healthcare

SID in Healthcare

  The asymmetry of information between supplier and consumer begets Supplier Induced Demand (SID). In this rapid evolving health sector,...
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