“Imagination is the highest form of research” -Albert Einstein

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“An equation means nothing to me unless it expresses a thought of God.”- Srinivasa Ramanujan

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“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” ―Sun Tzu

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Campaign Watch- ‘Ghar ka khana, ghar ka khana hota hai’

Breaks stereotypes in new Fortune Oil campaign In today’s “World of Noise” brands have to take a different approach to reaching and keeping their customers. Brands must make emotional connections in the simplest ways possible. HBR researches on hundreds of brands in dozens of categories exhibits that the most effective way to exploit customer value…

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