“Imagination is the highest form of research”-Albert Einstein


“An equation means nothing to me unless it expresses a thought of God.”- Srinivasa Ramanujan


“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” ―Sun Tzu

Campaign Watch- ‘Ghar ka khana, ghar ka khana hota hai’


Breaks stereotypes in new Fortune Oil campaign In today’s “World of Noise” brands have to take a different approach to reaching and keeping their customers. Brands must make emotional connections in the simplest ways possible. HBR researches on hundreds of brands in dozens of categories exhibits that the most effective way to exploit customer value…

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Sri Jagannath Temple – 4P’s – For GOD’s Sake


One evening during the last week in September Dr. K Padhy, renowned cardiac surgeon, invited me at Sri Jagannath Swamy Temple to meet the governing body of Utkal Sanskrutika Samaj, Visakhapatnam chapter. The meeting was fixed at 7.30 in the evening. I reached little early around 6.45 pm.  I just stepped into the temple complex…

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Guerrilla Marketing


Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that reflects positive ROI. The soul of this strategy is about mesmerizing your audience with beauty or curiosity while delivering a strong message. In 1984, marketer Jay Conrad Levinson coined the formal term in his book called, “Guerrilla marketing”. The term guerrilla marketing was inspired by…

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SID in Healthcare


  The asymmetry of information between supplier and consumer begets Supplier Induced Demand (SID). In this rapid evolving health sector, the doctors have taken the role of service providers or supplier of health service, and patients have become clients or health service consumer. In this market dynamics the doctors’ (service provider) practices lead toinappropriate and…

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ART Valuation and Market Research


  There was a time when the value of a painting or sculpture was believed to be “in the eye of the beholder”. That is no longer the case. The value has to be translated for an art into currency and the monitory value has to be certified by respective authority. Insurances, art dealers, investors…

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Your customers will always be more persuasive than you


“Your customers will always be more persuasive than you” A host of research supports this point: 1. Over 70% of Americans say they look at product testimonials and reviews before making a purchase. 2. Nearly 63% of consumers indicate they are more likely to purchase from a site if it has ratings and reviews. Given…

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