Campaign Watch- ‘Ghar ka khana, ghar ka khana hota hai’

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Breaks stereotypes in new Fortune Oil campaign In today’s “World of Noise” brands have to take a different approach to reaching and keeping their customers. Brands must make emotional connections in the simplest ways possible. HBR researches on hundreds of brands in dozens of categories exhibits that the most effective way to exploit customer value…

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Guerrilla Marketing

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Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that reflects positive ROI. The soul of this strategy is about mesmerizing your audience with beauty or curiosity while delivering a strong message. In 1984, marketer Jay Conrad Levinson coined the formal term in his book called, “Guerrilla marketing”. The term guerrilla marketing was inspired by…

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