MOVE TOWARDS MINIMALISM BRANDING
The success of an organization and their product or service depends not just on the revenue, but also on brand equity.Today, however, the world is soaked in words and experts found that a “word only” approach was not enough. In order to get into minds today, you also need a visual. But then the problem occurred, if the objective owns a word in the mind, what is the role and function of a visual? The visual presentation used in communication is more than simply design; it is a reflection of what company is about. Visual presentation speaks the same language as what’s being said in any text, audio or video. If visual presentation doesn’t match the conversation, it’ll lead to inconsistencies in communication. The brand identity should always reflect brand’s uniqueness, differentiation and value. Visual storytelling is the key to successful brand marketing & visual branding. Visual content and graphics are always a strong strategic part of any new-media marketing plan. Perhaps it is to work jointly with the “word” you have chosen. That led to the analogy, the hammer and nail. The objective is a verbal nail, but you need a visual hammer to accomplish your objective. In a nut shell the purpose of all this branding is to get someone to remember you and to feel you.
Minimalism is a technique where designers strip creations of all the fluff and keep the only important things. It’s easy to look at some minimalistic things and say that it’s an easy to do technique, but being able to get rid of the right amount of fluff is an art in and of it-self. Another really unearths point to minimalism in brand design, is the ability to remain consistent. In order for you to be taken seriously and even to be remembered, your visual brand has got to remain consistent. A bunch of different logos, a bunch of different designs and a bunch of different colors isn’t doing anything to get you remembered. Even slight changes to your visual brand can concede someone’s ability to recognize your brand. Consistency reflects onto your products and services as well.
Trends help get businesses noticed and make them relevant to the times. However, there are some things worth learning and noting from some trends. Minimalism is a technique every designer should know and a technique every business should consider using (to some extent) in their branding process.
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Pepsi Brand Transformation