“Imagination is the highest form of research” -Albert Einstein

Read More


“An equation means nothing to me unless it expresses a thought of God.”- Srinivasa Ramanujan

Read More


“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” ―Sun Tzu

Read More



The consumer values, lifestyles, and beliefs are changing much more rapidly than expected a decade or two earlier. In this fierce battle to win consumers’ heart, the older products and services are fast loosing their charm and becoming stale, or revamping themselves to new avatar to re-capture the lost market share. In course of this endeavor, few are able to succeed and survive the competition; while the rest looses out and secures their place in the history. In a nutshell, the fast evolving environment makes the task of marketing & branding professionals increasingly harder than ever before.

As a marketing & branding professional , it remains my perpetuating quest to gain an understanding of the interplay between societal changes & marketing. That explains the very purpose of this website which is a reflection of my thoughts to share with anyone interested in marketing.
So, let us commence the exploration of consumer INDIA through sensory marketing, neuro-marketing, religious branding, and combining sharp analysis by small data and contextual branding.
A warm welcome to all.

Recent Articles

Your customers will always be more persuasive than you

Your customers will always be more persuasive than you

“Your customers will always be more persuasive than you” A host of research supports this point: 1. Over 70% of...
Read More
1 2