Sri Jagannath Temple – 4P’s – For GOD’s Sake

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One evening during the last week in September Dr. K Padhy, renowned cardiac surgeon, invited me at Sri Jagannath Swamy Temple to meet the governing body of Utkal Sanskrutika Samaj, Visakhapatnam chapter. The meeting was fixed at 7.30 in the evening. I reached little early around 6.45 pm.  I just stepped into the temple complex…

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Guerrilla Marketing

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Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that reflects positive ROI. The soul of this strategy is about mesmerizing your audience with beauty or curiosity while delivering a strong message. In 1984, marketer Jay Conrad Levinson coined the formal term in his book called, “Guerrilla marketing”. The term guerrilla marketing was inspired by…

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