Guerrilla Marketing


Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that reflects positive ROI. The soul of this strategy is about mesmerizing your audience with beauty or curiosity while delivering a strong message. In 1984, marketer Jay Conrad Levinson coined the formal term in his book called, “Guerrilla marketing”. The term guerrilla marketing was inspired by…

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SID in Healthcare


  The asymmetry of information between supplier and consumer begets Supplier Induced Demand (SID). In this rapid evolving health sector, the doctors have taken the role of service providers or supplier of health service, and patients have become clients or health service consumer. In this market dynamics the doctors’ (service provider) practices lead toinappropriate and…

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