“Your customers will always be more persuasive than you”
A host of research supports this point:
1. Over 70% of Americans say they look at product testimonials and reviews before making a purchase.
2. Nearly 63% of consumers indicate they are more likely to purchase from a site if it has ratings and reviews.
Given the importance of customer testimonials and reviews, you can’t waste this precious opportunity to put your best foot forward by using “vanilla” praise about your products or services.